Why Serbia?

Since 2000, Serbia has attracted over €24 billion of inward foreign direct investment. In 2011, Serbia was the leader in CEE in attracting FDI with €2.2 billion of inbound investments. Success continued in 2012 and according to the Ernst & Young’s Attractiveness Survey report for 2013 Serbia was one of the countries with the greatest capacity to attract large job-intensive projects, both in terms of number of projects and number of jobs created. Read more


October 2015


Expo Real, Munich, Germany
The Republic of Serbia, will for the second time be present at the World Expo- “Feed the Planet. Energy for life”,  with the aim to present itself to the world and promote its national identity through food and gastronomy, while simultaneously positioning and promoting its historical heritage, culture, traditions, investment and tourism potentials, as well as opportunities for economic exchange.

A harmonious blend of flavors, food and memories of antiquity, tradition and modernity: this is the atmosphere reflected in Serbia’s participation at Expo Milano 2015.
With its 250 square meters of exhibition space within the Bio-Mediterraneum Cluster, Serbia seeks to stimulate dialogue among visitors about the problems that still exist in the field of nutrition. This aims to reveal, on the one hand, its cultural identity, its history and its traditions; and on the other, the possibilities posed by the combination of the territory’s rich natural resources and technological innovation in agriculture, promoting a better quality of life and food.
Serbia’s cultural, social and gastronomic identity was and is today influenced by its historical and geographical proximity to the Mediterranean Sea and the Adriatic Sea, so its decision to participate in the Cluster dedicated to this region is not by chance.
Within its exhibition space, Serbia develops three "thematic paths" that run through the country's history and the evolution of its cuisine: Wheat and Water – Food of Neolithic to Modern Man, an exploration of the origins of modern Serbian cuisine, mirroring the spirit of its people; Organic Serbia – Food that is Organic and Healthy, as Energy for the Future, or in other words, a rediscovery of traditional recipes using local ingredients, grown in a natural way, such as raspberries; Fusion Cuisine from Serbia – Food as a Tourist Attraction, because if it is true that to learn about the life, culture and traditions of a country you have to taste its food, this applies even more so in Serbia, where its cuisine results from centuries of exchange between different cultures and civilizations.

World Exhibition will be held in Milan, Italy from May 1st,  to October 31st 2015.

For more information about the Serbian Pavillion at Expo 2015, visit here
ANUGA, the world’s leading food fair for the retail trade is comprised of 10 tradeshows under one roof (Fine Food, Frozen Food, Meat, Drinks, Chilled &Fresh Food, Dairy, Bread &Bakery, Hot Beverages, Organic, RetailTec, and Food Service). Apart from that, ANUGA proved to be the ideal spot where exhibitors from all over the globe promote their products, enter into business agreements and learn more about the emerging trends in food market.

This year’s exhibition of Serbian companies under the Serbia Investment and Export Promotion Agency and Chamber of Commerce and Industry of Serbia will enable them to introduce their high quality food products and target new markets, as well as benefit from acquiring new potential clients and collect business contacts.

The Exhibition will take place in Cologne, Germany from Saturday, 10th to Wednesday, 14th October, 2015.

At ANUGA 2015 Republic of Serbia will be represented by 15 exhibitors:
- HALL 4, intended for producers of frozen products, at stand B-081g, level 2, the total of 6 companies: ITN GROUP, MASTER FRIGO, MINI PANI, PLANTER, SICOBERRY and VOCAR;
- HALL11, intended for producers of final products, at stand F-060g, level 1, the total of 9 companies: AGRANELA, BASKET, BILJE BORCA, GLOBAL SEED, KOELEMAN FOODS PRODUCTS, MEDINO, PIONIR, YUMIS and ZDRAVO ORGANIC.

More information you can find here.

November 2015